This dilutable formulation is based on an adapted selection of surfactants to achieve high concentrated shower gel. Dilute the formulation with tap water at a 1:3 ratio. Using 100 mL of concentrate will create a 400 mL shower gel. Recycle an emptied shower gel bottle or use a glass bottle for an eco-conscious packaging option. This formulation has a Natural Origin Content (NOC) of 0.81 and an NOI of 0.95 when diluted at a 1:3 ratio as outlined in ISO 16128.