Don't overthink it! Diversify your portfolio with the "Super Easy-to-Make" sulfate-free and mild formulation inspiration series with STEPANBLEND® ASF, a sulfate-free concentrated surfactant blend with a mild profile. STEPANBLEND ASF is suitable for wide range of cleansing products such as hand washes, shower gels or shampoos, and is designed for ease of use and cold processing. This concentrate provides excellent foaming and only requires dilution with water to the desired actives level, pH adjustment and the addition of fragrance and salt to adjust viscosity levels. This shampoo formulation uses STEPANBLEND ASF.